Excerpt from Crain’s New York Business quoting DataTrek’s Jessica Rabe:

…. “The data suggest that the much-anticipated post-Covid economic surge is in fact panning out. Searches might seem anecdotal, but Google is closely monitored by Wall Street pros who track consumer behavior…

….“It serves as a leading indicator, since people tend to search for an item before making a purchase or engaging in an activity,” said Jessica Rabe, co-founder of DataTrek Research“….

….Google searches for “dress” exceed anything seen in 2019, Rabe of DataTrek said. “Lipstick” has soared, and searches for “heels” are 12% higher than 2019’s peak. “There’s clearly a pivot back to purchases that focus on life outside of the home,” Rabe said. Thank heaven for that. And vaccines”….

Read the full article here in Crain’s NY Business!